While at management school, I authored a paper that proposes a complementary economic model that aims to monetize music content that is hitherto lost to while collar pirates.
The paper suggests a pay per use model that recognizes the need to monetize the utility of each instance of listening using micropayments - a concept which is economically attractive to fence sitters who can afford content but reject the price point offered by record labels and therefore resort to piracy. This model complements the usual models of charging consumers a perpetual licence fee i.e. a one time cost per song and the "eat all you like" subscription based model.
Such a model, I have postulated, can co-exist with existing models such as perpetual licensing and subscription licensing and can be operationalized over a cloud based solution most easily by a telco and thus can maximize profits by realizing revenue that's left on the table by white-collar pirates, revenue that, otherwise, is left unrealized by all.
The paper has been approved for authenticity and application by my faculty guide.
If anyone should know someone at a telco who authors and manages strategy, please do let me know. I'd greatly appreciate being pointed out to such individuals.
Thanks all!
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